Episode 042: Effective Brand Strategy for Mission-driven Founders with Yadira Santana-Dowling

This week, on the Confident and Courageous Clarity Podcast, Yadira Santana-Dowling joins us for Episode 42: “Effective Brand Strategy for Mission-driven Founders”. Yadira is the founder of Inspira Communications, a strategy led marketing consultancy company, with diverse experience lets them find the best solution for making your branding and marketing strategy successful. 

 

Let’s Dive In For Clarity!

 

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Connect with Yadira On Social:

LinkedIn: https://www.linkedin.com/in/yadira-santana-dowling

Instagram: @inspiracommunications 

Website: www.inspiracommunications.com

 

 

Connect with Me On Social:

Website: http://www.jateyajones.com/

Instagram: https://www.instagram.com/jateyajones/

Facebook: https://www.facebook.com/JateyaJonesC...

LinkedIn: https://www.linkedin.com/in/jateyajones/

 

 

Guest Bio:

Yadira is a doula of ideas for do-gooders or those that span social mission. She assist in bringing their gift to life and figuring out the best ways to communicate it to their intended audiences. She loves to share her creative process which merges her multiple passions of strategy, creativity and problem solving. 

She is passionate about building meaningful relationships between brands and people and has extensive expertise reaching the US Hispanic and Urban markets. Yadira is the author of "The Four Day Creative Brief" and an effective communicator with affinity for training, developing talent and passionate about diversifying minds and places.  

Yadira is a Director of Strategy and DEI, well versed in the areas of branding and strategic communications, having led strategies for almost 20 years for clients such as: AARP, The Lincoln Motor Company, Dunkin’ Donuts, Walgreens, SCJohnson, Verizon & Buick.  Winning awards and recognition for her work, most recently having won an Effie Award for having developed strategies for AARP’s Multicultural Response to COVID-19, she has provided expert analysis and consultation for various national and global brands.

She is passionate about building meaningful relationships between brands and people and has extensive expertise reaching the US Hispanic and Urban markets. Yadira is the author of "The Four Day Creative Brief" and an effective communicator with affinity for training, developing talent and passionate about diversifying minds and places.

Having earned her Bachelor of Science in organizational behavior management from the Miami University of Ohio, a master’s degree in strategic planning from the Virginia Commonwealth University Brandcenter, and most recently teaching at the Miami Ad School in Punta Cana, DR, her keen insight and understanding help broaden her ability to teach from experience in an easy and approachable way. 

 
A native of the Dominican Republic, Yadira resides in Miramar while doing the work she is most proud of - raising her three children: Josiah, Joshua and Eden, alongside her husband Elvin.